Building an Online Jewelry Website? Here is a Development Guide

Why do Jewelry Businesses Need a Website?

Online jewelry market size outlook

Here are some statistics to better understand online jewelry sales.

• Sales of jewelry products online was about 5 to 10% of overall jewelry sales in year 2023.
• This year, 2.6% growth is expected in the online jewelry market, reaching to $13.8 billion.
• Average increase in online jewelry sales is 3.9% each year from 2012 to 2023.
• About 11% of purchases of engagement rings are now happening online.

All these point out to the importance of a winning jewelry website.

Benefits of Having a Jewelry Website with E-commerce

A well-designed and function-rich jewelry website offers numerous benefits like;

• Acts as a digital storefront where brands can display their product in HD-quality with enabling 3D views.

• Sellers can offer a convenient (anytime-anywhere) shopping experience to their customers by shopping online.

• A website does not have a closing time, not affected by lockdown, or strikes, selling and buying can happen 24/7.

• Customers can buy from anywhere without any geographical boundaries, which helps businesses go global.

• Sellers can understand the shopping behaviors and interests of each customer by providing customized recommendations.

Also read: How Mobile App Can Change Diamond Business

Essential Features for Your Jewelry Website

Internet is a leveled playing field where opportunities are the same for small or big jewelry businesses. Whatever your business size or product range is, a website should showcase your jewelry collection, offers, quality of products, buying options, and customer service everything arranged in an attractive and user-friendly manner. Let us explore the essential jewelry website features to consider.

1) Jewelry Management Software

You should plan for a fully functional jewelry management system to be integrated into your portal to manage the e-com store. such a system should feature inventory management, catalog management, accounting, sales management, billing, payment processing, point of sales, customer handling, and business analytics etc.

2) 3D Jewelry Viewer

The major attraction for buyers with in-store purchase is the opportunity they get to experience the look at and feel the products. You can create a near-similar experience online too by adding 3D 360⁰ viewing experience on the website. The buyers can see products from different angles and now there are AI technologies also to offer a real-world experience to viewers.

3) Product Description

Along with catchy images, it is also necessary to provide every detail about the products on display, which will help the potential buyers to get enough information to make purchasing decisions. Product description with price, tax, shipping, and every piece of information should be given in detail.

4) High-Definition Photography

When it comes to jewelry, it is essential to display HD quality images featuring every minute details of the product. Data shows that HD quality images have more conversion compared to normal or low-res images. Being pricey items, jewelry products need detailed snaps to show the details and also inspiring call to actions.

5) Product Testimonials with Images

Customers are very keen about knowing experience of others who already bought similar products. This influences their purchasing decisions. So, the sellers should display unbiased and genuine customer reviews about the products. But one should avoid making fake reviews and testimonials, which will only hurt the goodwill of the brand overtime.

6) Price Breakups

When it comes to jewelry, it is important to offer price breakups as price of gold/silver or other metals, gems, or diamonds used, wastage charges, artisan charges etc. Featuring detailed price breakups will make you a trustworthy brand. Some websites also feature options to calculate the jewelry price based on the value of the particular metal for that day.

7) Secure Payment Method

It is necessary to enable online payment transactions for product sales website. A user friendly and secured payment gateway will meet this purpose and offer feeling to the buyers by safeguarding their personal and credit card details. Through authorized payment gateways, sellers can receive international payments along with local payments.

8) Search Bar Functionality

Sometimes, particular buyers may be visiting your jewelry website to buy some specific items they intend to. It is not worthwhile for them to browse through the entire listings to find out what they want. So, chances are higher for visitors to simply switch away from your portal if they do not have the option to custom search and find the exact product they need.

9) Checkout Process 

People do not have time to go through complicated procedures in this fast-forward era. So, the check has to be made convenient and spontaneous if they plan to make a purchase on your website. You should not ask them to fill in a lot of details and redirect them to many places to make them frustrated and abandon the purchase attempt.

10) Customer Support 

Perfect customer support is something which makes customers love and trust a brand. You can appoint friendly staff on a physical storefront, similarly, you can implement chatbots and live support desks through your websites too. Now, AI-based chatbots have capability to intelligently respond to customer queries in a polite and spontaneous manner by sharing the most accurate and updated information.

11) Website Navigation 

Website navigation is the roadmap to direct customers effortlessly to pages they want to access. You need to organize the pages and navigation with a clear and logical structure. For example, if someone wants to search for Ornamental Bangles on your jewelry porta, then the navigation to the page should be Home page – Bangles – Ornamental Bangles instead of them seeing all the products on the same page.

12) Mobile Responsive

People hold on to their smartphones every minute, and so you need to make sure that your jewelry website can be responsively displayed on phone screens. There is no need to create separate website for mobile devices, but using advanced responsive website design tools and technology, you can now display the same responsive website without any glitches on any device screen.

How much does it Cost to Build a Jewelry Website?

Jewelry website development may not be a fixed-cost task. The cost expert jewelry website design and development may vary based on several factors as;

• Number of pages in the websites
• Website features
• Complexity of the functions needed,
• Technology used
• Need for third-party APIs and integrations

Cost of domain registration and website hosting also comes extra to development costs. Usually, we provide a custom quote by analyzing the client requirements and website specifications. However, a general estimation of e-com jewelry website development may be around $8000* – $15000* on an average.

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FAQs

Q: How to build a jewelry ecommerce website?

To build a website, it is important to first define your brand and focus on your target audience. Next, secure a domain name resonating with your business name and values, which serves as your digital address. Even through there are readymade web building platforms available, for a business website, it is important to take service of an expert jewelry store website development company to build a professional and attractive website. Finally, it is also essential to find a reliable and secure hosting service to ensure that your website remains accessible to visitors. 

Q: What type of website is good for online jewelry business?

A visually appealing and user-friendly e-commerce website is ideal for online jewelry businesses. It should feature high-quality product images, detailed descriptions, and a secure payment gateway. Additionally, integrated features like 3D product views, detailed product info, customer reviews, and personalized recommendations to enhance shopping experience. Mobile responsiveness is crucial, ensuring accessibility across devices. With intuitive navigation and efficient checkout processes, the website should prioritize seamless user interaction. Lastly, incorporating SEO strategies to improve visibility and attract potential customers is essential for the success of the online jewelry business.

Q: Is online jewellery business profitable?

Yes, online jewelry business can be highly profitable as it offers global reach with access to a vast customer base. Additionally, operating costs for an online business are often much lower than brick-and-mortar stores. With effective marketing strategies like social media campaigns and search engine optimization, online jewelry businesses can attract and retain customers while maximizing profits. Furthermore, leveraging technology to offer personalized shopping experiences and streamline operations contributes to increased sales and profitability in the online jewelry sector.

Q: Is jewelry good to sell online?

Jewelry is an apt product to be sold online as digital landscape offers a global marketplace with unlimited potential customers. Additionally, online platforms enable jewelry businesses to showcase their products with high-quality images and detailed descriptions, attracting and engaging customers effectively. Moreover, advancements in technology like 3D product view and virtual try-on features enhance online shopping experience for customers, increasing the likelihood of sales. With proper marketing strategies and a user-friendly website, selling jewelry online can indeed be a profitable and rewarding approach.