Until the last decade, it was just enough to have a physical storefront to sell products, but this is not the case now. To sell anything, you now need to have a digital storefront too. People buy goods or at least make their purchasing decision online now. Jewelry is also no exception.
Why do Jewelry Businesses Need a Website?
Online jewelry market size outlook
Here are some statistics to better understand online jewelry sales.
- Sales of jewelry products online was about 5 to 10% of overall jewelry sales in year 2023.
- This year, 2.6% growth is expected in the online jewelry market, reaching to $13.8 billion.
- Average increase in online jewelry sales is 3.9% each year from 2012 to 2023.
- About 11% of purchases of engagement rings are now happening online.
All these point out to the importance of a winning jewelry website.
Benefits of Having a Jewelry Website with E-commerce
A well-designed and function-rich jewelry website offers numerous benefits like;
- Acts as a digital storefront where brands can display their product in HD-quality with enabling 3D views.
- Sellers can offer a convenient (anytime-anywhere) shopping experience to their customers by shopping online.
- A website does not have a closing time, not affected by lockdown, or strikes, selling and buying can happen 24/7.
- Customers can buy from anywhere without any geographical boundaries, which helps businesses go global.
- Sellers can understand the shopping behaviors and interests of each customer by providing customized recommendations.
Also read: How Mobile App Can Change Diamond Business
Essential Features for Your Jewelry Website
Internet is a leveled playing field where opportunities are the same for small or big jewelry businesses. Whatever your business size or product range is, a website should showcase your jewelry collection, offers, quality of products, buying options, and customer service everything arranged in an attractive and user-friendly manner. Let us explore the essential jewelry website features to consider.
1) Jewelry Management Software
You should plan for a fully functional jewelry management system to be integrated into your portal to manage the e-com store. such a system should feature inventory management, catalog management, accounting, sales management, billing, payment processing, point of sales, customer handling, and business analytics etc.
2) 3D Jewelry Viewer
The major attraction for buyers with in-store purchase is the opportunity they get to experience the look at and feel the products. You can create a near-similar experience online too by adding 3D 3600 viewing experience on the website. The buyers can see products from different angles and now there are AI technologies also to offer a real-world experience to viewers.
3) Product Description
Along with catchy images, it is also necessary to provide every detail about the products on display, which will help the potential buyers to get enough information to make purchasing decisions. Product description with price, tax, shipping, and every piece of information should be given in detail.
4) High-Definition Photography
When it comes to jewelry, it is essential to display HD quality images featuring every minute details of the product. Data shows that HD quality images have more conversion compared to normal or low-res images. Being pricey items, jewelry products need detailed snaps to show the details and also inspiring call to actions.
5) Product Testimonials with Images
Customers are very keen about knowing experience of others who already bought similar products. This influences their purchasing decisions. So, the sellers should display unbiased and genuine customer reviews about the products. But one should avoid making fake reviews and testimonials, which will only hurt the goodwill of the brand overtime.
6) Price Breakups
When it comes to jewelry, it is important to offer price breakups as price of gold/silver or other metals, gems, or diamonds used, wastage charges, artisan charges etc. Featuring detailed price breakups will make you a trustworthy brand. Some websites also feature options to calculate the jewelry price based on the value of the particular metal for that day.
7) Secure Payment Method
It is necessary to enable online payment transactions for product sales website. A user friendly and secured payment gateway will meet this purpose and offer feeling to the buyers by safeguarding their personal and credit card details. Through authorized payment gateways, sellers can receive international payments along with local payments.
8) Search Bar Functionality
Sometimes, particular buyers may be visiting your jewelry website to buy some specific items they intend to. It is not worthwhile for them to browse through the entire listings to find out what they want. So, chances are higher for visitors to simply switch away from your portal if they do not have the option to custom search and find the exact product they need.
9) Checkout Process
People do not have time to go through complicated procedures in this fast-forward era. So, the check has to be made convenient and spontaneous if they plan to make a purchase on your website. You should not ask them to fill in a lot of details and redirect them to many places to make them frustrated and abandon the purchase attempt.
10) Customer Support
Perfect customer support is something which makes customers love and trust a brand. You can appoint friendly staff on a physical storefront, similarly, you can implement chatbots and live support desks through your websites too. Now, AI-based chatbots have capability to intelligently respond to customer queries in a polite and spontaneous manner by sharing the most accurate and updated information.
11) Website Navigation
Website navigation is the roadmap to direct customers effortlessly to pages they want to access. You need to organize the pages and navigation with a clear and logical structure. For example, if someone wants to search for Ornamental Bangles on your jewelry porta, then the navigation to the page should be Home page – Bangles – Ornamental Bangles instead of them seeing all the products on the same page.
12) Mobile Responsive
People hold on to their smartphones every minute, and so you need to make sure that your jewelry website can be responsively displayed on phone screens. There is no need to create separate website for mobile devices, but using advanced responsive website design tools and technology, you can now display the same responsive website without any glitches on any device screen.
How much does it Cost to Build a Jewelry Website?
Jewelry website development may not be a fixed-cost task. The cost expert jewelry website design and development may vary based on several factors as;
- Number of pages in the websites
- Website features
- Complexity of the functions needed,
- Technology used
- Need for third-party APIs and integrations
Cost of domain registration and website hosting also comes extra to development costs. Usually, we provide a custom quote by analyzing the client requirements and website specifications. However, a general estimation of e-com jewelry website development may be around $8000* – $15000* on an average.
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Frequently Asked Questions (FAQs)
How long does it take to create a jewelry website?
The website's intricacy determines its development schedule. A simple site may take 2-4 weeks, but a specialized, feature-rich website may take several months.
Is jewelry good to sell online?
Yes, jewelry goods are good for selling online as they create a global marketplace giving diamond business owners unlimited access to potential customers.
Is the online jewelry business profitable?
Yes, using online platforms for your business, whether in jewelry or any other industry, gives you wide exposure in the market and makes you more visible. It also enables you to run operations at a low cost, unlike brick-and-mortar stores. Having good marketing strategies like social media campaigns and search engine customers helps your jewelry business increase sales and profits.
What type of website is good for online jewelry business?
Website which is preferred to be good for online jewelry business is user-friendly e-commerce websites. The website should feature proper product descriptions, high-quality product images, and secure payment getaways. It should also have 3D product views, detailed product info, customer reviews, and recommendations. Moreover, to attract customers the website also has SEO strategies that will improve its visibility.
How to build a jewelry ecommerce website?
To build an e-commerce website we need to define our brand and identify the target audience. Next, we need to secure a domain that aligns with the name of the business, giving digital access. Alongside we also need to make an appealing website, which creates more user engagement. Finally, find a reliable secure hosting service to make the website more accessible to visitors.
Conclusion
In conclusion, we can see that the shift towards online shopping has significantly impacted jewelry industry too, necessitating businesses to open digital storefronts. A well-designed jewelry website with e-commerce functionality offers many benefits including offering a convenient shopping experience to the buyers and a global reach for businesses.
While building jewelry websites, it is essential to have all features and functions to enhance customer experience and build trust. The cost of building a jewelry website may vary depending on several factors, but it is an essential investment for jewelry businesses to stay competitive in the digital age.
So, embracing digital transformation by investing in a well-designed jewelry website is essential for jewelry businesses to thrive and progress.
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