Can you run a jewelry business without a website? You can run it in a conventional brick-and-mortar store online where the customers walk in, try out your products, and buy if they like it. But, if you still think that a physical store alone can give your business the desired returns, it is a traditional practice nowadays. A modern and well-designed e-commerce Jewelry website is essential if you are selling necklaces, bangles, earrings, watches, rings, or other items to new generation customers.
Yes, people still buy in-store where they touch and feel the jewelry they like and try it out to see if it suits them. Even in that case, they may have done research online to identify the best jeweler in the area and the product offerings. Like other consumer industries, jewelry was also hit hard by the global pandemic impact, and many businesses switched to online operations. All these factors made it important to have a website to promote and sales jewelry products.
Custom Market Insights shows that sales through online jewelry ecommerce websites have contributed to about 7.6% of the jewelry market globally. Considering the leading jewelry markets of USA, China, and India, the online jewelry market share is 10.3%, 9.0%, and 1.2% respectively. Online jewelry market in India was $850 Million by the end of last decade and by year 2025, it is forecasted to mark a growth of $3.7 billion.
While planning to build best jewelry ecommerce websites, there are many important things as well as small details you need to pay close attention to. Here comes the relevance of a reliable e-com jewelry website development agency. It is important to create a feature-rich platform where you can display and sell your jewelry products. Online sales is the easiest and inevitable way to sell your goods even if you have a brick-and-mortar store to stay competitive. Let’s further discuss about some key factors to consider while building your e-com jewelry website.
A well-thought design is important for websites to attract visitors and hold them on the website for long. You need to take care of the user interface and user experience of your web pages to achieve this goal. Some websites may be built with stunning images and attractive graphics.
However, even if every design element is perfect on a website, if the user experience is compromised and the visitors struggle to navigate through the pages, they may simply switch away. A good jewelry ecommerce website design will help generate your jewelry brand awareness, identity, and loyalty.
Also read: Importance of website design for jewelry businesses
The power of images
In a jewelry website, images are the center of attraction. Never compromise on image quality and right presentation. There are many things to consider while you plan images for your jewelry website.
Contact Us
Contact Us page tells a lot about the credibility of a business on the website. This is a crucial page which can convert your website visitors to potential customers. The structure of an ideal contact us page may have,
Also read: How Much Does a Custom Website Design Cost in 2024?
There are many website development platforms and there is also the option to choose custom coding of your ecommerce website for jewelry. When it comes to building an e-com platform, even if you choose a website builder or plan to custom code, it is important to get professional help to do the customizations based on your needs.
The requirements of each business differ and when it comes to jewelry sales, it is important to create your website unique and high-performing to outpace the market competition. Clean code set, proper integration, scalability, security etc. are particularly important while planning website development.
Also read: Benefits of custom web development solutions
You need to provide an informative description about your jewelry products along with images. Try to use catchy titles and attractive language to elicit emotions. Explain the features and highlight the aesthetic aspects of your jewelry piece. However, simply alluring words without including actual facts and figures may not help you to effectively communicate with the customers.
E-com jewelry websites should offer a seamless shopping experience to the visitors. Easy checkouts and secured payment gateways need to be well integrated into the jewelry shopping websites. Starting from making a custom land on your product page, to sharing valuable information, easy navigation on the page to final delivery of the product needed to be taken care of to ensure a lovable shopping experience to the customers on your website.
Take care of SEO
It is essential to make a fair investment in search engine optimization of your website to display it on top of search results. There are tools like Google Keyword planner to give a better insight to your search engine performance, targetable keywords, and key metrics. The aspects to consider in e-com SEO are microdata optimization, SEO-friendly URLs, and content marketing.
Email newsletters
Email marketing is another best strategy for jewelry product marketing, which helps to maintain enduring relationship with the audience. Through email newsletters, you can inform about new product releases, offers and discounts, share informative content, and may also offer tailored content to different category of customers.
Social media marketing
Social media marketing will take your content to a large audience. It is free, affordable, and has a quick impact. But social media marketing may take time and a lot of effort to attract an audience and make them purchase on your website. You may also invest in paid social marketing on Facebook Ads, Instagram Ads, Pinterest Ads etc.
Also read: Webflow e-com success stories
Sarvadhi Solutions Sparking the Digital Transformation of PureYou Jewelry
PureYou Jewelry is an established name in diamond and jewelry industry, who were facing some major challenges as they contacted Sarvadhi for solutions.
Sarvadhi conducted comprehensive research and gained a deep understanding of PureYou Jewelry's brand values, target audience, and industry dynamics. Through unrelenting collaborative discussion and feedback loops, we designed an intuitive user interface and a seamless browsing experience. PureYou’s new web presence incorporated interactive elements and visually appealing designs to captivate users and enhance their engagement.
Advanced technologies such as React, Node, PostgreSQL, and Cloudflare were adopted to ensure optimal performance, security, and scalability. Rigorous testing and quality assurance procedures were administered to identify and resolve any potential issues or glitches. This approach ensured a stable and reliable web app that delivered a flawless experience to PureYou Jewelry's customers.
There are many ways to sell jewelry such as listing your products in the marketplace, selling on Facebook, Instagram, WhatsApp Business, but the most effective way is to have an own e-com website and preferably a mobile app, which you can make your digital storefront.
We can see that the online jewelry market in India was $850 Million in 2021 and by 2025, it is forecasted to hit about $3.7 billion. World is slowly shifting to online buying of any goods, and so selling jewelry online can also be a profitable business eventually.
To sell jewelry online, you should have an e-com portal, where you will be able to display your products with price tags. The website should have easy checkout options, product cart, and online payment features. You need to ensure the site’s security and also to enable payment transactions and customer data confidentiality.
Until a few years back, jewelry was only sold on physical storefronts, but it is not the case now. Owing to the fundamental shift to online sales of any item, jewelry is also widely being sold online lately. Rather than saying that jewelry is a good e-com business, we can certainly say that without an e-com platform, jewelry businesses cannot survive anymore.
It is possible to construct a jewelry website by using website builders or one can also custom code a website from scratch. When it comes to meeting the specific functional requirements and branded design elements, it is advisable to custom build an e-com website for jewelry sales online. For this, it is essential to sign up with a dependable jewelry ecommerce websites development company with experienced web developers, designers, SEO specialists, and domain experts.
Even though it will take time to reach the desired result, jewelry businesses can surely be successful in the e-com market with well-thought plans and a future-ready e-com website. You need to consider the e-com platform as the face of your brand and build it to attract customers and build brand loyalty. With the above steps we discussed to build and promote your jewelry brand online, assisted by a reliable website development agency, you can stand out in the crowd and surely achieve success.
Get the inside scope of technological advancements, strategies, and Sarvadhi cultural updates from our expert team. We are always in a rush to catch up with the changing market.
We can share a custom quote for your project knowing your exact requirement.
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