Can you run a jewelry business without a website? You can run it in a conventional brick-and-mortar store online where the customers walk in, try out your products, and buy if they like it. But, if you still think that a physical store alone can give your business the desired returns, it is a traditional practice nowadays. A modern and well-designed eCommerce jewelry website development is essential if you are selling necklaces, bangles, earrings, watches, rings, or other items to new-generation customers.
Yes, people still buy in-store where they touch and feel the jewelry they like and try it out to see if it suits them. Even in that case, they may have researched online to identify the best jeweler in the area and the product offerings. Like other consumer industries, jewelry was also hit hard by the global pandemic impact, and many businesses switched to online operations. All these factors made it important to have a jewelry website design that promotes and sells jewelry products.
Overview
Custom Market Insights shows that sales through online jewelry ecommerce websites have contributed to about 7.6% of the jewelry market globally. Considering the leading jewelry markets of the USA, China, and India, the online jewelry market share is 10.3%, 9.0%, and 1.2% respectively. The online jewelry market in India was $850 Million by the end of the last decade and by the year 2025, it is forecasted to mark a growth of $3.7 billion. As a result, the demand for a good jewelry website design company is also increasing.
Key Factors to Consider for eCommerce Jewelry Website
While planning to build the best jewelry ecommerce websites, there are many important things as well as small details you need to pay close attention to. Here comes the relevance of a reliable e-com jewelry website development agency. It is important to create a feature-rich platform where you can display and sell your jewelry products. Online sales is the easiest and inevitable way to sell your goods even if you have a brick-and-mortar store to stay competitive. Let’s further discuss about some key factors to consider while building your e-com jewelry website.
Website Design
While planning to build the best jewelry ecommerce websites, there are many important things as well as small details you need to pay close attention to. Here comes the relevance of a reliable e-com jewelry website development agency. It is important to create a feature-rich platform where you can display and sell your jewelry products. Online sales are the easiest and inevitable way to sell your goods even if you have a brick-and-mortar store to stay competitive. Let’s further discuss some key factors to consider while building your e-com jewelry website.
Also read: Importance of website design for jewelry businesses
The power of images
In a jewelry website, images are the center of attraction. Never compromise on image quality and the right presentation. There are many things to consider while you plan images for your jewelry website development.
- For those pieces of jewelry that have specific colors, many design particulars, and sparkle, keep the images simple and high-resolution.
- To display the minimalist jewelry pieces, it is advisable to use a model as it will show the item size on the actual body.
- You can also pair jewelry with clothing by using models which can give a convincing image to the viewers as to how the jewelry matches to different outfits.
Contact Us
Contact Us page tells a lot about the credibility of a business on the website. This is a crucial page that can convert your website visitors to potential customers. According to professional eCommerce website developers, the structure of an ideal Contact Us page may have.
- A Contact form for the customers to input their info and share.
- Telephone number of your business.
- Email address to contact
- Social media links.
- Store address
- A location map of your store/office.
Also read: How Much Does a Custom Website Design Cost in 2024?
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Website Development
What is the best eCommerce platform for jewelry business?
Although it’s a common question among most jewelry business owners, unfortunately, there’s no one-fits-all answer to this.
There are many jewelry website development platforms and there is also the option to choose custom coding for your ecommerce website for jewelry. When it comes to building an e-com platform, even if you choose a website builder or plan to custom code, it is important to get professional help to do the customizations based on your needs.
The requirements of each business differ and when it comes to jewelry sales, it is important to hire a professional jewelry website design company and create your website unique and high-performing to outpace the market competition. Clean code set, proper integration, scalability, security, etc. are particularly important while planning website development.
Also read: Benefits of custom web development solutions
Product Information
You need to provide an informative description of your jewelry products along with images. Try to use catchy titles and attractive language to elicit emotions. Explain the features and highlight the aesthetic aspects of your jewelry piece. However, simply alluring words without including actual facts and figures may not help you to effectively communicate with the customers.
Shopping Experience
Your jewelry website development project should offer a seamless shopping experience to the visitors. Easy checkouts and secured payment gateways need to be well integrated into the jewelry shopping websites. Starting from making a custom landing on your product page, to sharing valuable information, and easy navigation on the page to final delivery of the product needed to be taken care of to ensure a lovable shopping experience to the customers on your website.
Marketing
Take care of SEO
It is essential to make a fair investment in search engine optimization of your website to display it on top of search results. There are tools like Google Keyword Planner to give a better insight into your search engine performance, targetable keywords, and key metrics. The aspects to consider in e-com SEO are microdata optimization, SEO-friendly URLs, and content marketing.
Email newsletters
Email marketing is another best strategy for jewelry product marketing, which helps to maintain an enduring relationship with the audience. Through email newsletters, you can inform about new product releases, offers, and discounts, share informative content, and may also offer tailored content to different categories of customers.
Social media marketing
Social media marketing will take your content to a large audience. It is free, affordable, and has a quick impact. However social media marketing may take time and a lot of effort to attract an audience and make them purchase on your website. Hence, after completing your jewelry website development project, you may also invest in paid social marketing on Facebook Ads, Instagram Ads, Pinterest Ads, etc.
Also read: Webflow e-com success stories
Case study - Pure You Jewelry
Sarvadhi Solutions Sparking the Digital Transformation of PureYou Jewelry
PureYou Jewelry is an established name in the diamond and jewelry industry, which was facing some major challenges, they then contacted Sarvadhi for solutions.
- Challenges in attracting new customers – PureYou wanted to tap the customer's shift from traditional in-store purchases to an online buying model, which was more strategic than technological requirements.
- Ensuring a seamless user experience on the portal – A lot of customization was needed for a smooth, intuitive, and visually appealing user experience. Improving the jewelry website design was vital to bringing existing customers and also new ones online to make purchases.
- Brand Identity Alignment - To create a web app that resonated with the brand identity of PureYou Jewelry showcasing their unique selling propositions and maintaining a consistent brand experience across the platforms.
Sarvadhi conducted comprehensive research and gained a deep understanding of PureYou Jewelry's brand values, target audience, and industry dynamics. Through unrelenting collaborative discussion and feedback loops, our jewelry website design company crafted an intuitive user interface and a seamless browsing experience. PureYou’s new web presence incorporated interactive elements and visually appealing designs to captivate users and enhance their engagement.
Advanced technologies such as React, Node, PostgreSQL, and Cloudflare were adopted to ensure optimal performance, security, and scalability. Rigorous testing and quality assurance procedures were administered to identify and resolve any potential issues or glitches in the jewelry website development. This approach ensured a stable and reliable web app that delivered a flawless experience to PureYou Jewelry's customers.
Frequently Asked Questions (FAQs)
How can I drive traffic to my jewelry e-commerce website?
To drive more traffic to your jewelry e-commerce website you should have a strategized search engine optimization planning, do social media marketing, engage in paid advertising, connect with influencers, and set up email marketing campaigns.
How important is mobile optimization for my jewelry e-commerce site?
As more than half of the population of users are on mobile devices, it is very important to do mobile optimization. You should ensure that your website is mobile-friendly, as this improves user experience and search engine results.
What platform should I use to build my jewelry e-commerce website?
The answer to this question depends on your specific needs. You should also consider factors like scalability, customization options, and budget before choosing a suitable platform to build our jewelry e-commerce website.
How can I ensure the security of my jewelry e-commerce website?
To ensure security for your jewelry e-commerce website you should implement SSL certificates for data encryption, have secure payment getaways, update software regularly to protect against any kind of vulnerabilities, and follow data protection regulations to safeguard customer information.
What are the essential features of a jewelry e-commerce website?
The key features that you should ensure in your jewelry e-commerce website are high-quality images and videos, user-friendly navigation, secure payment gateways, customer reviews and testimonials, responsive design, advanced filtering options, wishlist and compare features, and live chat support.
Conclusion
Even though it will take time to reach the desired result, jewelry businesses can surely be successful in the e-com market with well-thought-out jewelry website development plans and a future-ready e-com website. You need to consider the e-com platform as the face of your brand and build it to attract customers and build brand loyalty. With the above steps we discussed to build and promote your jewelry brand online, assisted by a reliable website development agency, you can stand out in the crowd and surely achieve success.
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