Webflow Pricing Guide: Understanding Costs and Features for Your Website

For businesses and designers looking for a powerful website builder, Webflow offers a feature-rich, no-code platform with advanced customization capabilities. However, understanding Webflow plans and pricing structure can be complex, given its range of free and paid plans, additional costs, and various features.

Many users struggle to determine the best Webflow pricing plan for their needs, often underestimating or overestimating their requirements. Without a clear understanding of Webflow’s pricing model, businesses may pay for unnecessary features or, conversely, lack essential capabilities for scaling.

This guide simplifies Webflow pricing plans, providing an in-depth breakdown of its plans, additional costs, and budgeting strategies. 

What Is Webflow and How Does It Work?

Webflow is a website design and development platform that enables users to create visually stunning websites without writing code. Unlike traditional site builders, it combines the functionality of a design tool, a content management system (CMS), and a hosting provider into a single integrated platform. 

Webflow offers granular control over design elements through its visual canvas, allowing for highly bespoke and responsive websites. Operates on a subscription-based model, offering a tiered pricing structure that caters to diverse needs, from personal projects to large-scale enterprises. 

Users design their websites with the Webflow Designer and manage content through the integrated CMS, and Webflow handles the hosting infrastructure and website deployment. This all-in-one approach streamlines the website development process, eliminating the need for separate hosting arrangements, security certificates, or complex coding expertise. 

There are two primary Webflow pricing plans:

1. Site Plans – Designed for hosting individual websites (general and e-commerce) with Webflow’s CMS and eCommerce features.
2. Workspace Plans – Tailored for teams, freelancers, and agencies managing multiple projects.

Webflow Pricing Plans: A Detailed Breakdown

Webflow offers a variety of pricing plans categorized into several sets. The Webflow site plans have two sections: general and Webflow e-commerce pricing. The Webflow workplace plans also have two categories, targeted towards teams and freelancers/agencies. 

The site plans to cater to individual websites and determine the features and resources available for that specific site. Workspace plans, on the other hand, govern your overall Webflow account and impact the number of projects you can manage and team collaboration features. For most users focused on launching a single website, Site plans will be the primary consideration.

Also Read: Learn About Webflow Pricing with Sarvadhi’s Simple Guide

Webflow Free Plan

The free Webflow pricing plan is ideal for users wishing to explore the platform before committing to a paid plan. 

This plan allows users to:

• Build up to two projects: Users can create two website projects within their account.
• Access to Webflow Designer and CMS: The full power of Webflow's visual designer and CMS is available, enabling complete website design and content management.
• Webflow Branding: Websites on the Free plan display Webflow branding, typically as a badge or link in the footer.
• Webflow Subdomain: Webflow hosts websites on its subdomain (e.g., yoursite.webflow.io). The Free plan doesn't support custom domains.
• Limited CMS Items: The Free plan typically includes a limited number of CMS items, restricting content-heavy websites. 
• No Custom Code Export: Code export is unavailable on the Free plan.

Ideal for: Learning Webflow, prototyping website ideas, building simple portfolio sites, or personal projects where Webflow branding and a subdomain are acceptable. It is not suitable for professional business websites intended for customer-facing interactions or branding purposes.

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Webflow Paid Plans

As mentioned, Webflow plans and pricing are divided into Site Plans (for individual sites) and Workspace Plans (for teams and agencies).

1. Site Plans (For Hosting Websites)

Webflow’s Site Plans cater to businesses and professionals who need hosting and CMS functionalities. Key options for general site plans include:

• Webflow Basic Plan ($14/month) – Ideal for simple websites without a CMS.
• Webflow CMS Pricing Plan ($23/month) – Best for blogs and content-driven sites.
• Webflow Business Plan ($39/month) – Suitable for high-traffic websites requiring advanced features.
• Webflow Enterprise Pricing (Custom Pricing) – Tailored solutions for large-scale websites.

Webflow Ecommerce Pricing Plans (For Online Stores)

• Webflow Pricing Standard ($29/month) – For small businesses with basic eCommerce needs.
• Webflow Pricing Plus ($74/month) – Supports higher sales volume and removes Webflow branding.
• Webflow Pricing Advanced ($212/month) – Best for scaling online stores.

Learn More: Webflow Hosting Plans for Startups and Enterprises: Valuable Insights

2. Webflow Workspace Plans (For Teams & Agencies)

Workspace plans help teams manage multiple projects efficiently:

• Webflow Starter Plan For Workspace (Free) – Limited to two projects.
• Webflow Core Plan For Workspace ($19/month per seat) – Ideal for small teams.
• Webflow Growth Plan For Workspace ($49/month per seat) – Advanced collaboration features.
• Enterprise (Custom Pricing) – Best for large agencies and enterprises.

Webflow Workspace Plans For Freelancers & Agencies

• Webflow Starter Plan For Workspace (Free): For two staging sites and two freelancer guests
• Webflow Freelancer Plan For Workspace ($16/month): Full CMS access on staging sites
• Webflow Agency Plan For Workspace ($35/month): Ideal for agencies with multiple agents

Webflow plans and pricing for workspace also allow you to add seats as per your needs in exchange for additional costs. 

Key Considerations When Choosing a Paid Plan:

• Website Type: Is it a simple website, a content-heavy blog, or an e-commerce store? It dictates whether you need a Site plan or an E-commerce Webflow pricing plan.
• CMS Needs: How much dynamic content will your website have? Blogs, portfolios, and databases require CMS plans. Simple landing pages might suffice with a Basic Site plan from the Webflow pricing plans.
• E-commerce Features: If selling online, consider transaction volume, desired features (like abandoned cart recovery), and acceptable transaction fees to choose the appropriate Webflow e-commerce pricing.
• Traffic and Form Submissions: Higher-tier plans typically offer increased bandwidth and form submission limits to accommodate website traffic and data collection needs.

Additional Costs to Consider

While Webflow's subscription plans encompass hosting and platform access, certain additional costs will add to your overall Webflow budget.

Custom Domain Pricing

Webflow does not provide domains, so users must purchase them separately. Domain pricing varies based on the provider (e.g., Google Domains, Namecheap), typically ranging from $10 to $20 per year. However, highly sought-after domain names can cost you more.

Hosting and SSL Certificate Fees

All Webflow’s paid Site Plans include hosting and SSL certificates, but users opting for external hosting may incur additional fees.

Third-Party Integrations and Add-ons

While Webflow integrates with many tools, some premium add-ons, such as Zapier automation, custom code, and analytics tools, may require extra costs. Also, you may consider third-party integrations and add-ons to extend functionality, such as marketing automation tools, analytics platforms, and e-commerce-specific integrations. 

How to Calculate Your Webflow Budget

Calculating your Webflow budget involves assessing your website needs, anticipated traffic, required features, and long-term growth plans.

Tips for Small Businesses

• Start with a Free Webflow pricing plan for Initial exploration, or start with a Webflow CMS pricing plan ($23/month) if content marketing is essential.
• Opt for the Standard Ecommerce Plan ($29/month) for small online stores.
• Consider annual billing to save up to 20% on subscription costs.
• Choose the Basic Site Plan if you need a professional website with a custom domain but minimal CMS needs.
• Factor in the Domain Registration budget of approximately $10-$20 annually for domain registration.
• Minimize third-party costs initially by utilizing free tiers of third-party services where possible and strategically add paid integrations as your business grows and needs to evolve.
• For complex websites or e-commerce setups, factor in the cost of hiring a Webflow expert or agency to ensure efficient development and avoid costly errors.

Scaling Your Webflow Usage

For growing businesses or teams, upgrading to a Business or Growth plan ensures better collaboration and performance. Enterprises should consult Webflow’s sales team for custom Webflow enterprise pricing solutions tailored to their needs.

Additionally, consider these factors for scaling your Webflow usage:

• Upgrade Plans as Traffic Increases: Monitor your website traffic and upgrade to higher-tier plans if you approach plan limits or experience performance issues due to traffic spikes.
• Upgrade for Enhanced Features: As your business grows, you may require advanced CMS features, e-commerce functionalities, or marketing integrations. Upgrade to higher-tier plans as needed to unlock these features.
• Account Plans for Multiple Projects/Teams: If you manage multiple Webflow websites or require team collaboration features, consider upgrading your workspace plan in addition to Site plans.
• Long-Term Cost-Benefit Analysis: Regularly evaluate the cost-benefit of your Webflow plan compared to your website performance, business growth, and alternative platform options. Ensure you are utilizing the plan features effectively and that the cost aligns with the value derived.