Online sales contribute to 20% of the global jewelry sales, and this presents a big opportunity for jewelry businesses. Until a few years ago, jewelry products were only sold through brick-and-mortar stores. However, e-commerce has taken the market by storm. Now, businesses confidently hire dedicated mobile app developers and people buy almost everything online where jewelry is no exception. In this article, we will try to share some key insights on targeting jewelry sales through a mobile app and the key benefits of jewelry app development.
How can a mobile app help trigger jewelry sales?
Data shows that there are 6.84 billion smartphone users worldwide, 310 million in the US, and 1 billion in India. From doing their jobs to shopping and entertainment, they can now comfortably do it at their convenience using their phones. So, a diligently built Jewelry App can trigger jewelry sales as never before.
Source credit- https://wire19.com/number-of-smartphone-users/
Jewelry mobile app development has been in the buzz for some time now, and you can find one to serve any imaginable purpose. A good online jewelry shopping will let buyers browse through the jewelry products, get details, and make a purchase from the app itself. Here are the benefits it offers to the jewelry businesses.
Global reach
Downloadable to the user's phones, an online jewelry app can reach a wider set of global audiences. On publishing it to Android Play Store and Apple App Store, your potential reach to customers increases multifold. Reaching out to more people gains your brand more popularity and in turn more sales and revenue.
Brand marketing
It is a level playing field for all, and investing in good jewelry app development can help you establish your brand in a cost-effective way. Even for newcomer jewelry brands, it provides the same opportunity to build their brand, create brand awareness, earn more loyal customers, and sell products.
Product listing
You can create and dynamically update your product catalog on mobile apps and promote those to the target audience. Jewelry holds a special place as being a very sensitive and emotional item to buyers, and a well-designed app helps you to showcase your artisanal jewelry pieces satisfyingly for the customers.
Better ROI
Studies show that people now prefer mobile apps over smartphones and 80% of their internet time is spent on apps. So, if you hire dedicated mobile app developers for your jewelry store, it can surely generate more returns compared to a website. So, along with maintaining an e-com website, jewelry businesses need to invest in a perfect mobile-friendly jewelry app development.
Also read: Top reasons that why it is important to develop diamond apps
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Featuring jewelry products on a mobile app
A typical jewelry app made by a custom mobile app development company usually features an Admin Panel, a user Panel, and integrations of various add-on services. Let’s explore the features of each.
Admin Panel
- Catalog creation and management: The admin panel needs to have a feature for admin/marketing people to create a product catalog in a categorized manner.
- Notifications and alerts: Admins need to promote products, and offers through app notifications, and share updates with the users on the go.
- Product tracking and updating: If a product has been sold, admins may update the status in the catalog through barcode scanning and track product movements.
- Shipping options: Should provide customers choices with various shipping options, without which you cannot convert leads into sale
- History and reports: Admins should be able to track the reports related to orders placed, sales fulfilled, canceled orders, etc. to gain insights into business performance.
User Panel
- User registration/login: For users to register/login to the app using their email or credentials. On entering, users should get their order history, shipping tracking, transaction details, etc.
- Shopping cart: Users choose jewelry products and add them to a cart or to their wish list. Later, if they want to buy, they may access the cart and make a payment.
- Store locator: Jewelry businesses with physical store chains can integrate the ‘store locator’ feature for customers to locate their store on GPS in the jewelry app development.
- Customization: This feature on the jewelry design app will let the customers customize their ordered products based on their likes and requirements.
- Order management: Users can place, cancel, reorder, or/schedule their delivery. They should also be able to track their orders in real-time.
- Ratings/Reviews: Option to put customer reviews and ratings, which will help improve the brand credibility and customer trust.
Integrations
- Payment Gateway: A secure payment gateway will help users safely make financial transactions through debit/credit card payments, net baking, or payment apps.
- AR / VR features: To get a more detailed, 3D, and realistic view of jewelry products featuring minute details for the buyers to get a real feel of the product.
There are unlimited possibilities with API integrations to bring on any features or functionality to your jewelry apps.
Also read: Why diamond industry stock management is important for diamond dealers and retailers?
Choose the best jewelry shopping app development company
There are plenty of mobile app development services and the competition is so tight, which makes it challenging for jewelry business owners to hire dedicated mobile app developers or a reliable company. However, it is essential to choose a professional and seasoned provider to build a jewelry online shopping app to gain the benefits discussed above. Here are a few tips to help with this decision;
- Go through the company portfolio before you engage with them. Check their exposure to jewelry app development projects, and quality of work.
- Ask about their development approach and whether they custom code as you prefer or prioritize a no-code development practice.
- Look at the client feedback about their services and ratings on business review platforms like Clutch and Upwork etc.
- Shortlist a few companies based on the above research and then closely communicate with them for a while to understand which will be your best choice out of those.
- Check whether they are keen to listen to your requirements, approach them in a realistic way, and provide a custom quote for your jewelry mobile app development.
Cost for jewelry app development
So, how much does it cost to develop a mobile app?
The cost of jewelry app development may vary based on various factors. In general, developing a basic Android app with basic necessary functions may cost you around $50* to $70* per hour. Some important factors to consider for project cost and time estimation are;
- Whether you build jewelry apps for Android, Apple Store, or Hybrid.
- E-com features you want to build
- Design and coding specifications
- Customization required
- Integrations needed
An expert jewelry app development company will review all your requirements and goals to provide you with a customized time-cost estimation for your project.
Frequently Asked Questions (FAQs)
Can I manage the app content myself after development?
If the app that you have developed for your jewelry business has a content management system it will allow you to list your product and other content all by yourself without having any technical assistance.
What are the essential features of a jewelry mobile app?
The key features that a jewelry mobile app should have are a User registration process, catalogs for products, options for search and filtering, virtual try-on, secure payment gateway, order tracking, push notifications, customer reviews, and ratings.
How to start a jewelry business online?
To start an online jewelry business build a good website and an app. You also need to understand the consumer, trends, and risk analysis. Having a clear business plan will help you to scale up in this industry, this is because the jewelry market is very competitive.
Is there an app for identifying jewelry?
Yes, there are several applications available for recognizing jewelry, but we must exercise caution because many of them provide inaccurate information about their items.
How do you make a Jewelry app?
While making a jewelry app first, you need to know your targeted market and who your competitor is. Create a design framework for the app, aligning with your defining goals, key performance, and objectives. After, you should go to test the app so that it does not have any bugs before the launch. You can also consult a good mobile app development company for support.
Conclusion
Investing in jewelry app development presents a lucrative opportunity to tap into the ever-expanding online market.
By leveraging the power of mobile technology and a custom mobile app development company, jewelry businesses can expand their reach, establish a strong brand presence, and boost sales revenue.
Mobile app technology is not just a trend but a strategic necessity for jewelry businesses to survive, and choosing the right mobile app development company is crucial for ensuring the success of the project.
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