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A Case Study on IndiaQuotient's Website Transformation
Ronald Richards ·
Mar 16, 2023 · 6 min read
Startup Ventures
Upgraded Website
Startup
2011
Bengaluru, India
India Quotient is a key player in the country’s startup scenario, aiming to connect innovative startups with investors. Their existing website, Indiaquotient is their key tool serving as the avenue for would-be investors and aspiring entrepreneurs.This website had a few major problems, mainly related to a rigid code structure, obsolete usability layout, and generally uncomfortable interface use. This is the reason why India Quotient approached Team Sarvadhi to revamp the website on Webflow.
As the most primary challenge, it was difficult for India Quotient to make quick adjustments in the ever-evolving market due to difficulties with the hard-coded structure of their existing website. Content updates and management was a real struggle.
Next, suboptimal user engagement in addition to potential user frustration were serious challenges resulting from an obsolete design. Contemporary design trends did not include this idea hence the need for reorganization.
Lack of efficient content management made changes in content updating, blog management, and routine adjustments largely time taking with high maintenance and less productivity.
Having selected Webflow as the most suitable technological base, we started the process by creating several UI/UX prototypes that conformed with the client’s expectations. Together we tuned the website’s design and hierarchy of content until we came up to a final version almost similar to the envisioned by our customer.
First, an extensive investigation of the client’s trouble areas was done. The site design made it evident why it had the said problems. We suggested transforming it with the use of Webflow which is flexible, convenient in terms of contents, and user-friendly. The client was quick to embrace this idea with enthusiasm.
To achieve this, we implemented responsive design to make the user experience uninterrupted on all kinds of devices and across any screen size. In addition, we incorporated user-friendly content management tools that make it possible for the client’s team to maintain the site independently. This made operations simple and lowered the necessary expenditure incurred on maintenance.
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