India Quotient is a key player in the country’s startup scenario, aiming to connect innovative startups with investors. Their existing website, Indiaquotient is their key tool serving as the avenue for would-be investors and aspiring entrepreneurs.This website had a few major problems, mainly related to a rigid code structure, obsolete usability layout, and generally uncomfortable interface use. This is the reason why India Quotient approached Team Sarvadhi to revamp the website on Webflow.
As the most primary challenge, it was difficult for India Quotient to make quick adjustments in the ever-evolving market due to difficulties with the hard-coded structure of their existing website. Content updates and management was a real struggle.
Next, suboptimal user engagement in addition to potential user frustration were serious challenges resulting from an obsolete design. Contemporary design trends did not include this idea hence the need for reorganization.
Lack of efficient content management made changes in content updating, blog management, and routine adjustments largely time taking with high maintenance and less productivity.
Having selected Webflow as the most suitable technological base, we started the process by creating several UI/UX prototypes that conformed with the client’s expectations. Together we tuned the website’s design and hierarchy of content until we came up to a final version almost similar to the envisioned by our customer.
First, an extensive investigation of the client’s trouble areas was done. The site design made it evident why it had the said problems. We suggested transforming it with the use of Webflow which is flexible, convenient in terms of contents, and user-friendly. The client was quick to embrace this idea with enthusiasm.
To achieve this, we implemented responsive design to make the user experience uninterrupted on all kinds of devices and across any screen size. In addition, we incorporated user-friendly content management tools that make it possible for the client’s team to maintain the site independently. This made operations simple and lowered the necessary expenditure incurred on maintenance.
Increase in traffic: After redesigning the website generated an additional 60% of monthly traffic which was directed at a larger audience.
User Engagement: This increased user time by 70%, as the average user engagement time rose from 43 seconds to almost two minutes per session.
Content Management Efficiency: Such efforts led to a 90 percent decrease in time required for updating content and posting blogs.
User Autonomy: This led to the client’s team becoming independent in handling minor content changes which reduced ticket support requests by 65%.
SEO Gains: An increased organic traffic by 80% plus fifteen keywords positioned top one in Google’s search results were attributed to a complete overhaul of its SEO strategy made to the revamped website.
Load Time Improvements: It took just 90% of increased website loading speed towards enhanced user experience.
Visitors per month increased by 60%, users’ activity grew by 70% and the site became more flexible on mobile devices. Moreover, load time shortened for up to 90%. This led to a 65% increase in content management, which reduced requests for minor change by support services. These steps led to an 80% increase in organic traffic for 15 keywords on the first page. This reinforced IndiaQuotient’s online brand identity and user interface as well.
The restructured website enhanced accessibility and relevance while seamlessly transitioning and reordering existing content. Sarvadhi team Conducted extensive training sessions for the client so that they could easily handle the management of the site content on their own. We also ensured robust security measures are in place for user data protection and threats mitigation. All these helped to optimize overall site performance for quicker load times, enhanced user experience, and higher search engine rankings.
Our effective approach with the use of Webflow for strategic reasons proved cheaper than conventional web development procedures. We also utilized client feedback actively in the project and ensured that the result exceeded customer expectations in every way. Ongoing assistance after launch to deal with any hurdles or improvements as they occur.
Essentially, this case study seeks to offer our target audience useful information as they try to create appropriate expectations concerning a website redesigning and reorganizing project. In essence, this case study is intended to provide practical tips as well as a proper recognition of what can be done in a website redesign.
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