Online sales contribute to 20% of the global jewelry sales, and this presents a big opportunity for jewelry businesses. Until a few years ago, jewelry products were only sold through brick-and-mortar sores. However, e-commerce has taken the market by storm and now people buy almost everything online where jewelry is no exception. In this article, we will try to share some key insights on targeting jewelry sales through a mobile app.
Data shows that there are 6.84 billion smartphone users worldwide, 310 million in the US, and 1 billion in India. From doing their jobs to shopping and entertainment, they can now comfortably do it at their convenience using their phones. So, a diligently built Jewelry App can trigger jewelry sales as never before. Source credit- https://wire19.com/number-of-smartphone-users/
Mobile apps have been in the buzz for some time now, and you can find one to serve any imaginable purpose. A good online jewelry shopping will let buyers browse through the jewelry products, get details, and make a purchase from the app itself. Here are the benefits it offers to the jewelry businesses.
Downloadable to the user phones, an online jewelry app can reach a wider set of global audiences. On publishing it to Android Play Store and Apple App Store, your potential reach to customers increases multifold. Reaching to more people gains your brand more popularity and in turn more sales and revenue.
It is a level playing field for all, and a good jewelry shopping app can help you establish your brand in a cost-effective way. Even for the new-comer jewelry brands, it provides the same opportunity to build their brand, create brand awareness, earn more loyal customers, and sell products.
You can create and dynamically update your product catalogue on mobile apps and promote those to the target audience. Jewelry holds a special place as being very sensitive and emotional items to buyers, and a well-designed app helps you to showcase your artisanal jewelry pieces in a satisfying manner for the customers.
Studies show that people now prefer mobile apps over smartphones and 80% of their internet time is spent on apps. So, a jewelry store app can surely generate more returns compared to a website. So, along with maintaining an e-com website, it is important for jewelry businesses to invest in a perfect mobile app.
Also read: Top reasons that why it is important to develop diamond apps
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A well-built jewelry app features an Admin Panel, a user Panel, and integrations of various add-on services. Let’s explore the features of each.
There are unlimited possibilities with API integrations to bring on any features or functionality to your jewelry apps.
Also read: Why diamond industry stock management is important for diamond dealers and retailers?
There are plenty of mobile app development services and the competition is so tight, which makes it challenging for the jewelry business owners to find an expert and reliable company. However, it is essential to choose a professional and seasoned provider to build jewelry online shopping app to gain the benefits discussed above. Here are a few tips to help with this decision;
Shortlist a few companies based on the above research and then closely communicate with them for a while to understand which will be your best choice out of those.
In fact, the cost of jewelry app development may vary based on various factors. In general, developing a basic android app with basic necessary functions may cost you around $50* to $70* per hour. Some important factors to consider for project cost and time estimation are;
An expert jewelry app development company will review all your requirements and goals to provide you with a customized time-cost estimation for your project.
To build an app, you need to first understand your target market and competitors. Next, by clearly defining goals, objectives, and Key Performance Indicators, create a design framework for the app and decide the platform/s (Android / iOS). Start with the actual development process to be accomplished by a professional e-com app development company.
Development process will be followed by careful testing to eliminate bugs before final launch. Once after getting published in the store, consistent support and maintenance is needed to ensure the app services are always up, running, and updated.
Yes, there are apps available for identifying jewelry. In order to achieve this, we use technological approaches like image recognition, database searches, and expert text input to identify different variants of jewelry including precious metals, gemstones, and different types of designs.
Even though these apps can be helpful in finding jewelries through custom search, it is very important to note that they may not always provide comprehensive or accurate information. In case of previous jewelry products, professional appraisal or certification by a gemologist or jeweler is recommended for appropriate valuation of jewelry products.
In order to start an online jewelry business, you need to first establish your brand by building an attractive website and mobile app. By gaining actionable insights into the jewelry market and trends, you need to understand consumer preferences, trends, and the potential future challenges to define your business approach. You need to have a clear business plan as the jewelry sector is highly competitive.
Once after laying the online foundation for your jewelry brand, you need to source quality jewelry products and display it on your website and apps with HD quality photos, 3D viewing, along with every product detail for customers to browse through and make purchasing decisions.
In conclusion, building a mobile app for jewelry business presents a lucrative opportunity to tap into the ever-expanding online market.
By leveraging the power of mobile technology, jewelry businesses can expand their reach, establish a strong brand presence, and boost sales revenue.
Mobile app technology is not just a trend but a strategic necessity for jewelry businesses to survive, and choosing the right mobile app development company is crucial for ensuring the success of the project.
Get the inside scope of technological advancements, strategies, and Sarvadhi cultural updates from our expert team. We are always in a rush to catch up with the changing market.
We can share a custom quote for your project knowing your exact requirement.
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