How to Attract Investors to Your Business By Optimizing Your Startup Website

Redesign or enhance your startup funding website

You need to audit your current website to know whether it is good enough to attract potential investors and whether the site represents your brand identity, vision, and mission in an authentic and aesthetic manner. Also, to audit your website navigation and the user friendliness of your portal. With the findings of such an audit, you have to plan for your website revamping to make it more attractive. A good startup fundraising website should be;

• Highly intuitive and streamlined - Ensure that the web pages are easy to navigate, the key content should be easily visible as the mission and vision statement of the company etc.

• The content should be compelling to the target audience - Investors need to be reassured that your website is aimed at getting the job done well to reach the target consumers and convince them to act. For this, your website content should be convincing, informative, and compelling to the audience.

• Fast loading and responsive - Modern day consumers are less patient and do not want to waste time to wait for your page. To increase load speed, you may cut out any superfluous graphics and other heavy elements. Also, ensure that your website displays well on all types of devices by being responsive.

Keep your website on above aspects will help attract target audience and potential investors alike.

Also read: Webflow vs Framer - A Guide for Startups

Showcase customer trust and testimonials to attract investors

To attract investors, next you need to demonstrate your customer trust also on the website. For this, you can plan for detailed testimonials page, reviews from customers etc. You may also try to include a section for the awards and recognitions won by your brand. With this, you give all an impression as to how much people trust your brand and what your achievement to date is. All these measures will help you to achieve the goals set on how to attract investors to your business.

Also read: Highlight Your Work with a Webflow Portfolio

Showcase your value preposition

Showcase at your website as to what differentiates you from the competitors in the industry. For this you need to portray your cost-effective alternatives to what your competitors are providing to customers, USPs of your business, your brand’s value preposition etc. 

You must also invest in marketing the value of your team and the leadership. It will be a wise move to reassure the potential investors that your business is in competent hands to attract funds. You should have an attractive ‘About Us’ page describing your business and goals along with pictures of team members with short biographies and credentials. 

Read our case study: Webflow Web Transformation to Boost IndiaQuotient's Startup Ecosystem

A focused investor page

If your objective is to attract investors, it is a clever idea to have a dedicated investor page also on your startup website. Sometimes, an investor may not want to go through the entire length of product pages. An attractive and minimalist investor page may make their task easy on your portal. Along with short descriptions of your business goals and investors, you can also include the opportunities for investors, benefits they have in supporting your business, and the types of funds you accept for business. You must also display the dedicated contact numbers for investment talks.

Also read: Investing in Creative Website Design is Key for Startup Success